Explore my portfolio featuring projects across healthcare, cabinetry, finance, and military sectors, showcasing my expertise as a Product Owner.

Credit Acceptance, a leading auto financing company, embarked on enhancing vital segments of their marketing website that cater to both customers and dealers. Seeking comprehensive assistance with strategy, design, and copywriting, our focus was to engage and resonate with these distinct user groups. Adopting a modular design strategy, we aimed to deliver a seamless browsing experience that effectively communicates their offerings to both target audiences.
- Successfully led cross-disciplinary team comprising four members through the Design phase of a website redesign
- Owned the product roadmap and sprint planning, achieving a 95% on-time delivery of features
- Authored functional specifications for modules and gave them to developers for execution
- Orchestrated both internal SCRUM ceremonies and client-facing meetings, diligently gathering feedback, assigning action items, and following up
- Nurtured client relationships by comprehensively understanding their aspirations and directing expectations throughout project lifecycle
- Created and implemented asset handoff strategies and devised meticulous documentation
- Efficiently managed project resources, adeptly allocating tasks, prioritizing objectives, and eliminating hurdles to ensure efficiency and project success
- Ensured stakeholders, clients, and internal teams remained well-informed through regular communication on project status, updates, and identified risks

Walker Healthforce, healthcare IT staffing company sought a comprehensive re-branding that included website transformation, encompassing a reskin of their online presence. This overhaul encompassed a complete re-imagination of the homepage, revamping all visual assets, and crafting compelling new copy to resonate with their target audience. The objective was to create a dynamic and user-centric platform that reflects their industry expertise and effectively engages visitors.
- Successfully steered a cross-disciplinary team of four members through the Design and Development phases of a website reskin project
- Authored a detailed content handoff document and played a pivotal role in addressing functional specification inquiries

The rebuild of the Waypoint Living Spaces website was long overdue. Our mission entailed crafting an entirely new site that empowered consumers with well-informed cabinet decisions, while also furnishing cabinetry professionals with effective tools to elevate their client servicing. The fruition of this vision materialized through the implementation of Adobe Experience Manager, a cornerstone in the website's development.
- Oversaw Jira tickets and meticulously groomed backlog for seamless development execution
- Led SCRUM ceremonies, including strategized sprint planning, led retrospectives, and facilitated daily stand-up meetings
- Crafted comprehensive user stories to guide both UX and development teams
- Generated meticulous functional specifications to aid the development team's precision
- Provided final endorsement for feature deployment to ensure alignment with specifications
- Coordinated offshore content entry team assignments and addressed their queries to streamline page authoring

As a Product Manager, I led the initiative to rebuild a pivotal brand site for American Woodmark Corporation – namely, American Woodmark. This brand held a crucial presence at the Home Depot, necessitating a website that not only empowered customers with informed decision-making capabilities but also served as a robust knowledge hub for design salespeople and seasoned builders/designers.
- Orchestrated numerous end-to-end product cycles, overseeing a eight person cross-disciplinary team
- Managed the product backlog, which encompassed tasks such as ticket composition, scrubbing, prioritization, and meticulous grooming
- Authored precise functional specifications and diligently upheld documentation for asset handoff to the development team
- Defined feature requirements and charted the product roadmap, culminating in persuasive presentations to secure key stakeholder endorsement
- Conducted insightful stakeholder interviews, thereby shaping and curating essential product requirements

Our expertise was sought by Humana Neighborhood Center to devise a strategic approach for enhancing their website, with the goal of increasing interactions with both new and returning customers.
- Conducted interviews with Humana employees to elicit insights into their pain points, needs, and aspirations
- Created a comprehensive product roadmap utilizing the "Now/Near/Next" framework, steering strategic planning efforts
- Cultivated understanding of the VNC's integral role in community service, informing strategic decision-making
- Executed thorough competitor research to uncover valuable insights into market offerings and trends
- Developed user personas to offer insights into the primary users of the VNC website
- Crafted user journeys that delineated optimal interaction paths for website visitors

The American Woodmark Company sought a fresh corporate website that would offer investors and job-seekers a user-friendly avenue to access comprehensive company information. This web solution was expertly crafted using Adobe Experience Manager, ensuring a seamless and efficient user experience.
- Proficiently handled Jira tickets and meticulously maintained backlog for optimized development workflow
- Orchestrated sprint planning, led retrospectives, and efficiently conducted daily stand-up meetings
- Expertly managed assignments for offshore content entry teams, offering guidance and resolving queries related to page authoring

The founder of the startup FEELIT, a “try it before you buy it” candle reseller, wanted help making their website easier for customers to navigate and improve site aesthetics.
- Conducted comprehensive interviews with prospective customers to gain valuable insights into their desires, needs, and pain points associated with candle shopping
- Translated business requirements into actionable wireframes, effectively aligning user experience goals with strategic objectives
- Crafted intricate user personas to capture a nuanced understanding of the target demographics, refining the product vision
- Synthesized feedback from user and stakeholder interviews to develop refined wireframes that encapsulated user-centric enhancements
- Provided technical recommendations for migrating the store away from Shopify, contributing valuable insights into the project's technological trajectory

Explore highlights of my seven years working as a back end developer